Selling the Blues

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When tourists started showing up here, I couldn’t figure out what they saw in the place,” says Jimmy “Duck” Holmes, a 67-year-old blues musician and owner of the Blue Front Café. It’s a scruffy little drinking spot and informal music venue — a juke joint. The floor is weathered concrete. The barstools are hammered together from raw lumber and painted blue. Heat comes from a piece of oil-field pipe converted into a wood-burning stove.

“My parents started the Blue Front in 1948, and it ain’t been nothing but a juke joint ever since,” says Holmes, a slow-moving medium-built man with a rich, grainy speaking voice. He is sipping a late morning beer and smoking a long menthol cigarette. “It ain’t nothing fancy, but it’s authentic and original, and that’s what the tourists like, I’ve come to understand. They don’t have anything authentic in their regular lives, so they feel drawn to it. They want a taste of it. For a lot of blues fans, that’s what it’s all about.”

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